Druide Vodka


The Druide Mystical Vodka brand was developed by Soulman Insightful Thinking, a Madrid based agency specialising in branding which was appointed by González Byass to create a brand for ultra-premium Vodka; a growing segment currently led by the French brand Grey Goose. The graphics design elements and production control were handled extensively by Kleijn in Barcelona –... Read More

Stalson faucets


I was commissioned by Fordingham Ltd – a Hong Kong based luxury brand production company – to provide a market assessment and feasibility for the launch of a new range of stainless steel taps. A key niche was identified within the very crowded bathroom and kitchen marketplace, a need for a better design led approach that would also espouse the benefits of the more costly... Read More

Modena ‘Transformer’ Faucet


Stålson Modena prototype faucet – under development. The Italian town of Modena is known as the “capital of engines”, since the factories of Lamborghini, Ferrari and Maserati are all here. Made from 100% stainless steel, the Modena faucet is a thoroughly modernist creation – its acute angles, flat planes and fast lines reflect the light dynamic ways, evoking... Read More

Signal Pod


Allegro Electronics Ltd. are a Hong Kong based manufacturing company. In 2011 they developed a wireless bicycle signalling and safety system that would clip easily onto the rear of a bike, with the left/right and hazard warning light controls mounted on the handlebars. I worked with Allegro to initially to carry out a market assessment, looking into market positioning, price, competitive... Read More

Urban & Country Leisure


Urban & Country Leisure (UCL) are a pub & restaurant business operating an expanding portfolio of individually branded establishments.  Although each pub has a strong individual identity, the parent company UCL, lacked clear brand definition which could effectively communicate its passions, its aspirations and personality. Following a structural review of the organisation,... Read More

SuperFish™ Ready to Leap


The business of fish can be slippery and confusing. For the consumer, it is difficult to know how fresh the seafood they buy really is, and where it has come from. With a decrease in good fishmongers in the marketplace, and an increase in consumer awareness of overfishing, transport miles and CO2 reduction; there is a growing need for an ethical, sustainably sourced, super fresh... Read More

Goude Portfolio Updated


It’s taken a while but I’ve finally managed to reformat my portfolio into something I’m reasonably happy with.  I think it’s particularly difficult when you’re presenting your own work as opposed to something for a client. I suppose this is partly due to the fact that with your portfolio, you’re going over old ground, whereas working for a client – you’re generally... Read More

The only way is upside down!


You know the problem – you’re trying to get the last dregs of shampoo from the bottle so you prop it up in the corner of the shower – annoyingly, it keeps falling over. Or you want those last drops of ketchup before you throw the bottle in the bin. Hedstand ™ is a new product and brand by goude, designed to get all your last bits of sauce, shampoo, creams, oils and... Read More

Anyone for tennis websites?


Odiham Tennis Club in Hampshire (www.odihamtennisclub.org.uk) is a growing community of regular tennis players of all age groups and abilities. The club, which was reopened by Tim Henman after extensive renovation in 2008, has almost 200 members and with possible expansion of the club to include an extra court, the managing committee decided an upgrade of their existing web site... Read More