Language – no barrier to good communication!

When we launched the Ecobutton website www.eco-button.com in April 2008, it had two country options to choose from – one for the UK and the other for the US. You clicked on your country flag so you could download the Ecobutton software most suited to your location.  Since then we’ve added Australia and Canada and a host of different language locations including France, Spain, Italy, Germany and Holland. We’re currently working on a Portuguese version and also one in Russian!

The only sure way to create a credible multi-language website is to use a professional ’human’ translator

Apart from the work in building each site, a lot of time and money has been spent on getting the translations right. It’s no good simply running the text through google translate – as the translations are far from perfect and the results are unprofessional. The only sure way to create a credible multi-language website is to use a professional ’human’ translator.  At a cost of around £1500 for each foreign language site it’s not cheap – especially when you’re translating 7 or 8 of them, but it’s money well spent when it comes to creating the right impression.

Tailored solutions

Making each country site locally relevant has also helped Ecobutton win business and credibility. Each site features an opening flash sequence explaining what Ecobutton does and why you need it. We tailored the sequence to feature landmarks and landscapes that were recognizable in each country.

Our next big challenge? Creating a locally relevant Ecobutton in Chinese!!

 

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