Druide Vodka

The Druide Mystical Vodka brand was developed by Soulman Insightful Thinking, a Madrid based agency specialising in branding which was appointed by González Byass to create a brand for ultra-premium Vodka; a growing segment currently led by the French brand Grey Goose. The graphics design elements and production control were handled extensively by Kleijn in Barcelona – who employed me to provide a detailed design study and assessment of the closure engineering.

The output: a premium retail solution for the bottle and closure design to visually reinforce the ‘ancient, mystical, Celtic and druid’ brand proposition – which helped to position the brand to meet the client’s aspirations within the the premium drinks market at launch point.

The Brand was launched in November 2011.

Images are copyright of González Byass S.A.

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