Signal Pod

Allegro Electronics Ltd. are a Hong Kong based manufacturing company. In 2011 they developed a wireless bicycle signalling and safety system that would clip easily onto the rear of a bike, with the left/right and hazard warning light controls mounted on the handlebars. I worked with Allegro to initially to carry out a market assessment, looking into market positioning, price, competitive products, retail and wholesale opportunities; and following this, devised a new product and... Read More