Druide Vodka

The Druide Mystical Vodka brand was developed by Soulman Insightful Thinking, a Madrid based agency specialising in branding which was appointed by González Byass to create a brand for ultra-premium Vodka; a growing segment currently led by the French brand Grey Goose. The graphics design elements and production control were handled extensively by Kleijn in Barcelona – who employed me to provide a detailed design study and assessment of the closure engineering. The output: a... Read More

Stalson faucets

I was commissioned by Fordingham Ltd – a Hong Kong based luxury brand production company – to provide a market assessment and feasibility for the launch of a new range of stainless steel taps. A key niche was identified within the very crowded bathroom and kitchen marketplace, a need for a better design led approach that would also espouse the benefits of the more costly stainless steel – whilst maintaining affordable price points. Unlike traditional chrome... Read More

Signal Pod

Allegro Electronics Ltd. are a Hong Kong based manufacturing company. In 2011 they developed a wireless bicycle signalling and safety system that would clip easily onto the rear of a bike, with the left/right and hazard warning light controls mounted on the handlebars. I worked with Allegro to initially to carry out a market assessment, looking into market positioning, price, competitive products, retail and wholesale opportunities; and following this, devised a new product and... Read More

100% Design Show Stalson Launch

In September 2011 we launched the Stålson brand at the 100% Design Show, Earl’s Court London – the UK’s leading contemporary design event.  The show was a great success for the brand and was an opportunity to gain valuable feedback from interior designers, architects, property and hotel developers and national and local retailers at a prestigious and well respected event. The response to the range of Stålson designs was what we had hoped for, with visitors... Read More

Urban & Country Leisure

Urban & Country Leisure (UCL) are a pub & restaurant business operating an expanding portfolio of individually branded establishments.  Although each pub has a strong individual identity, the parent company UCL, lacked clear brand definition which could effectively communicate its passions, its aspirations and personality. Following a structural review of the organisation, supported by interviews with staff members at all levels, suppliers, industry journalists etc. –... Read More

SuperFish™ Ready to Leap

The business of fish can be slippery and confusing. For the consumer, it is difficult to know how fresh the seafood they buy really is, and where it has come from. With a decrease in good fishmongers in the marketplace, and an increase in consumer awareness of overfishing, transport miles and CO2 reduction; there is a growing need for an ethical, sustainably sourced, super fresh fish retailer. Hampshire based SuperFish™  will focus on providing complete traceability in the... Read More

Made in Rwanda?

I’ve always disliked waste. When I was a boy I imagined one day having a company that went around scraping all the left-over ketchup, mayonnaise and toothpaste out of bottles and tubes, to recycle back into food for sale.  About a year ago this thought popped into my head again, whilst I was trying to squeeze out the last dregs of tomato ketchup. I worked out that on average, up to 50grams of sauce gets left in the bottle and is thrown away. I read somewhere that 97% of UK... Read More

Miss Mundo Takes a Bow

My client runs a dance school in the seaside town of Denia in Spain.  Wanting to set up an online shop selling dance equipment and clothing, she employed me to create a new identity for the ecommerce store. ‘Mundo de Danza’. Miss Mundo was born – energetic and graceful The client wanted something elegant and ‘swirly’ with a strong personality, employing colours in plums and pinks.  Having worked up various ideas, Miss Mundo was born – a stylised dancing character,... Read More

‘Stand’ to attention!

Maxibon is a market leading ice cream brand for Nestlé in Spain. Oriented towards the youth market, Maxibon is fun and urban – the big bite! I was commissioned to provide design solutions for their ‘call to purchase’ stands. The criteria was to produce robust display units that could withstand years of use in the open air, be easy to stack, store and maitain, be lightweight and economical to produce in large numbers. Nestlé were keen to maintain their ‘Pakito’... Read More

The only way is upside down!

You know the problem – you’re trying to get the last dregs of shampoo from the bottle so you prop it up in the corner of the shower – annoyingly, it keeps falling over. Or you want those last drops of ketchup before you throw the bottle in the bin. Hedstand ™ is a new product and brand by goude, designed to get all your last bits of sauce, shampoo, creams, oils and anything else that come in bottles or tubes. Made from a simple one piece mold, the coloured acrylic... Read More