Druide Vodka

The Druide Mystical Vodka brand was developed by Soulman Insightful Thinking, a Madrid based agency specialising in branding which was appointed by González Byass to create a brand for ultra-premium Vodka; a growing segment currently led by the French brand Grey Goose. The graphics design elements and production control were handled extensively by Kleijn in Barcelona – who employed me to provide a detailed design study and assessment of the closure engineering. The output: a... Read More

Urban & Country Leisure

Urban & Country Leisure (UCL) are a pub & restaurant business operating an expanding portfolio of individually branded establishments.  Although each pub has a strong individual identity, the parent company UCL, lacked clear brand definition which could effectively communicate its passions, its aspirations and personality. Following a structural review of the organisation, supported by interviews with staff members at all levels, suppliers, industry journalists etc. –... Read More

Made in Rwanda?

I’ve always disliked waste. When I was a boy I imagined one day having a company that went around scraping all the left-over ketchup, mayonnaise and toothpaste out of bottles and tubes, to recycle back into food for sale.  About a year ago this thought popped into my head again, whilst I was trying to squeeze out the last dregs of tomato ketchup. I worked out that on average, up to 50grams of sauce gets left in the bottle and is thrown away. I read somewhere that 97% of UK... Read More