Druide Vodka

The Druide Mystical Vodka brand was developed by Soulman Insightful Thinking, a Madrid based agency specialising in branding which was appointed by González Byass to create a brand for ultra-premium Vodka; a growing segment currently led by the French brand Grey Goose. The graphics design elements and production control were handled extensively by Kleijn in Barcelona – who employed me to provide a detailed design study and assessment of the closure engineering. The output: a... Read More

Stalson faucets

I was commissioned by Fordingham Ltd – a Hong Kong based luxury brand production company – to provide a market assessment and feasibility for the launch of a new range of stainless steel taps. A key niche was identified within the very crowded bathroom and kitchen marketplace, a need for a better design led approach that would also espouse the benefits of the more costly stainless steel – whilst maintaining affordable price points. Unlike traditional chrome... Read More

Modena ‘Transformer’ Faucet

Stålson Modena prototype faucet – under development. The Italian town of Modena is known as the “capital of engines”, since the factories of Lamborghini, Ferrari and Maserati are all here. Made from 100% stainless steel, the Modena faucet is a thoroughly modernist creation – its acute angles, flat planes and fast lines reflect the light dynamic ways, evoking a 3 dimensional cubist sculpture or stealth aircraft. A feature of the design is revealed when... Read More

100% Design Show Stalson Launch

In September 2011 we launched the Stålson brand at the 100% Design Show, Earl’s Court London – the UK’s leading contemporary design event.  The show was a great success for the brand and was an opportunity to gain valuable feedback from interior designers, architects, property and hotel developers and national and local retailers at a prestigious and well respected event. The response to the range of Stålson designs was what we had hoped for, with visitors... Read More

‘Stand’ to attention!

Maxibon is a market leading ice cream brand for Nestlé in Spain. Oriented towards the youth market, Maxibon is fun and urban – the big bite! I was commissioned to provide design solutions for their ‘call to purchase’ stands. The criteria was to produce robust display units that could withstand years of use in the open air, be easy to stack, store and maitain, be lightweight and economical to produce in large numbers. Nestlé were keen to maintain their ‘Pakito’... Read More

The only way is upside down!

You know the problem – you’re trying to get the last dregs of shampoo from the bottle so you prop it up in the corner of the shower – annoyingly, it keeps falling over. Or you want those last drops of ketchup before you throw the bottle in the bin. Hedstand ™ is a new product and brand by goude, designed to get all your last bits of sauce, shampoo, creams, oils and anything else that come in bottles or tubes. Made from a simple one piece mold, the coloured acrylic... Read More